MultiChoice Introduces Shared Subscription Payments, Cuts Decoder Prices in Nigeria, South Africa

MultiChoice has unveiled a new shared payment feature aimed at making its pay-TV services more affordable, alongside a reduction in decoder prices across key African markets, including Nigeria and South Africa.

With the new option, primary subscribers on DStv and GOtv can now split their monthly subscription fees with another person, allowing a second party to contribute directly to the payment. The move is designed to ease financial pressure on households and offer greater flexibility in managing entertainment costs.

According to the company, the initiative responds to changing consumer habits and rising living costs across major African markets. By enabling cost-sharing, MultiChoice hopes to retain subscribers who might otherwise downgrade or cancel their subscriptions.

The company also confirmed a reduction in decoder prices in select markets, a step expected to attract new customers and encourage returning users.

Industry analysts see the measures as part of MultiChoice’s broader strategy to remain competitive amid growing pressure from streaming platforms and declining disposable income. MultiChoice added that more customer-focused innovations may be introduced in the coming months as it adapts to evolving market conditions across the continent.