ICPC Partners Content Creators to Boost Anti-Corruption Campaign
The Borno State Office of the Independent Corrupt Practices and Other Related Offences Commission (ICPC) has formed a strategic alliance with the Borno State Chapter of the Content Creators and Social Media Influencers Association to strengthen anti-corruption advocacy through digital media.
The collaboration was initiated during a courtesy visit by the association to the ICPC office in Maiduguri, a move both parties described as a step toward harnessing the growing influence of digital platforms in promoting integrity and accountability in society.
Speaking during the visit, the Resident Anti-Corruption Commissioner (RACC), Mr. Linus Gubbi, highlighted the powerful role of social media in shaping public opinion and driving behavioural change. He urged content creators to use their platforms—including Instagram, Facebook, X (formerly Twitter), TikTok, YouTube, and WhatsApp—to amplify the Commission’s anti-corruption messages.
Gubbi encouraged the creators to simplify anti-corruption messages by translating them into local languages and presenting them in culturally relatable formats to reach wider audiences.
He also advised them to adopt creative storytelling methods such as short videos, skits, and animations to demonstrate the damaging effects of corruption on society and national development.
The RACC further called on the influencers to educate their followers on how to report suspected corrupt practices through the ICPC’s official communication channels, noting that increased public awareness and participation are critical to the success of the anti-corruption campaign.
To sustain the partnership, Gubbi assured the group that the Commission would organise regular seminars and capacity-building sessions for members of the association to keep them informed about ICPC initiatives and explore further areas of collaboration.
Responding on behalf of the association, the Chairman of the Borno State Chapter of the Content Creators and Social Media Influencers Association, Mr. Williams Sunday, thanked the Commission for the engagement and pledged the group’s support in promoting integrity through digital platforms.
Sunday said members of the association would deploy their creativity and online reach to produce educational and engaging content aimed at discouraging corrupt practices and promoting ethical values.
He added that the fight against corruption requires collective responsibility, stressing that content creators are ready to contribute meaningfully to public sensitisation efforts.
The meeting ended with both parties reaffirming their commitment to strengthening collaboration between anti-corruption institutions and digital content creators in promoting a corruption-free society.
